Why Managing Brand Assets Is Important

A successful brand presence should be seamlessly consistent and organized, supporting your overall branding strategy. However, there are very real challenges involved in achieving brand consistency.

Creative agencies and marketing departments deal with a huge number of digital media assets during the production process, not to mention managing the delivery and preservation of finalized creative work. Their digital asset libraries can include a great diversity of asset types, including high-definition images, logos (vector files), audio files, video files, fonts, and creative projects made up of various components.

In workgroup settings, these valuable assets can become scattered across devices and servers unless managed carefully. The risks of not knowing the true inventory of content include scrambling for lost files. Another risk is that outdated or non-approved assets such as logos or imagery may be used in your production files, undermining the efforts that go into building a strong brand presence.

Brand management software, combined with best practices, will ensure your files are organized, up to date, and accessible to those who need them — from members of your local team to clients across the globe.

SquishPic

View, decompress and make basic image adjustments to MrSID files using SquishPic. Our compression technology allows files of any size to be more easily archive, managed, distributed, and shared without losing image quality.

Suitcase TeamSync

Suitcase TeamSync extends the power of Suitcase Fusion’s font management functionality by providing font sharing capabilities with a cloud-hosted solution. Font collections organized by clients and projects can be shared with all relevant team members, ensuring each contributor has the exact tools needed.